Productivity Review

Attio Review

Modern AI-powered CRM — flexible, fast, and designed for how teams actually work today.

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star4.2(2,340+ reviews)

thumb_upPros

check_circleModern, fast interface
check_circleAI-powered automation
check_circleHighly flexible and customizable
check_circleGreat collaboration features

thumb_downCons

cancelStill relatively new
cancelFewer integrations than HubSpot
cancelNo marketing features
cancelLimited reporting compared to Salesforce

Core Capabilities

checkFlexible custom data model

checkAI-powered data enrichment

checkReal-time collaboration

checkAutomated workflows

checkCustom views (table, kanban, list)

checkEmail integration

checkAPI and integrations

Pricing

Free / $18/mo

Starting price

About Attio

Attio is a next-generation CRM built with AI at its core. It offers a flexible, customizable data model, real-time collaboration, and AI-powered workflows that automate data entry and surfacing insights. Attio is designed for modern teams that find traditional CRMs like HubSpot and Salesforce too rigid and slow.

Best For

Modern Sales CRM

Manage contacts and deals with a fast, flexible CRM that adapts to your team workflow.

AI-Powered Prospecting

Use AI to automatically enrich contact data and surface the highest-priority leads.

Pricing Plans

Free

✓Up to 500 records
✓Basic features
✓Email integration

Pro

$18/user/mo

✓Unlimited records
✓AI features
✓Automations
✓Custom views

Frequently Asked Questions

How does Attio compare to HubSpot?

Attio is faster, more flexible, and has better AI features. HubSpot has more integrations and marketing tools. Choose Attio for CRM focus, HubSpot for all-in-one.

Is Attio free?

Yes, Attio offers a free plan for up to 500 records. The Pro plan at $18/user/month unlocks unlimited records and AI features.