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Make
Automation Review

Make Review

Visual workflow automation with drag-and-drop builder — more advanced scenarios than Zapier.

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star4.3(5,670+ reviews)

thumb_upPros

  • check_circleMore powerful than Zapier
  • check_circleBetter value for money
  • check_circleVisual builder is intuitive
  • check_circleComplex scenarios supported

thumb_downCons

  • cancelSteeper learning curve
  • cancelFewer integrations than Zapier
  • cancelCan be slow for large scenarios
  • cancelUI can be overwhelming

Core Capabilities

checkVisual scenario builder
check1,800+ app integrations
checkComplex branching logic
checkError handling
checkData transformation
checkScheduling
checkAPI connections

Pricing

Free tier / From $9/mo
Starting price

Should you choose Make?

Make is worth shortlisting when its strongest features match the work you need to repeat every week. Compare it against your actual workflow: the task you want to automate, the output quality you need, the price you can justify, and how much review or editing the AI output still requires.

Best fit

More powerful than Zapier. Better value for money.

Check first

Steeper learning curve. Fewer integrations than Zapier.

Budget signal

Pricing is listed as Free tier / From $9/mo. Use the free tier to test output quality before upgrading.

What to test before paying

Output quality

Run Make on one real task, not a demo prompt. Check whether the first output is usable or whether it needs heavy rewriting, cleanup, or fact-checking.

Workflow fit

Look at where Make sits in your workflow. A good AI tool should reduce handoffs, not create another place where work gets stuck.

Switching cost

Compare the setup effort, learning curve, export options, and whether your team can leave later without losing important work or history.

Alternative pressure

Also compare Zapier and n8n before deciding. Similar tools can differ a lot in pricing, quality, and limits.

How Make fits into a real workflow

Treat Make as a workflow choice, not just a feature checklist. A strong automation tool should make a repeated task easier to start, easier to review, and easier to hand off. Before you adopt it, write down the exact job you expect it to handle, run that job with a real input, and compare the result against the manual process you use today.

The most important signals on this page are the pricing model, the tradeoffs in the pros and cons, and whether the tool's core capabilities match your weekly workload. Make is especially relevant if you care about visual scenario builder, 1,800+ app integrations, complex branching logic. If those capabilities only solve an occasional task, a cheaper or more general AI assistant may be enough.

Also check the hidden costs: how long setup takes, whether exports are clean, whether teammates can understand the output, and how much human review is still needed. The best choice is usually the tool that reduces editing and coordination time, not the one with the longest feature list.

About Make

Make (formerly Integromat) is a visual workflow automation platform with a powerful drag-and-drop builder. It excels at complex, multi-branch scenarios that would be difficult in Zapier. Make offers more granular control over data transformations, error handling, and conditional routing, making it popular among power users and agencies.

Best For

Complex Business Workflows

Build multi-branch automation scenarios with error handling and conditional logic.

Data Processing

Transform and route data between systems with granular control.

Pricing Plans

Free

Free

  • 1,000 ops/month
  • 2 scenarios
  • Basic features
Most Popular

Core

$9/mo

  • 10,000 ops/month
  • Unlimited scenarios
  • Access to all apps

Pro

$16/mo

  • 10,000 ops/month
  • Custom variables
  • Priority execution

Frequently Asked Questions

Is Make better than Zapier?

Make offers more complex automation capabilities at lower prices, but Zapier is easier to use and has more app integrations.

What happened to Integromat?

Integromat rebranded to Make in 2022, keeping the same powerful automation platform with a refreshed brand.